How estimates work

ProfitReveal bids from numbers. Some come straight from Amazon’s reports. Others are estimates built from your own brand’s data. This page explains which is which and when ProfitReveal changes your Amazon advertising.

Every estimate is computed for your brand from your own data, together with a few starting values ProfitReveal uses until your own data can take over. Your data is never combined with other sellers’ data.

ProfitReveal uses AI from Anthropic. Anthropic is used for two things. It receives your shoppers’ search terms, your listing titles and brand names, with a few figures about each search it sorts (your share of its purchases, the total purchases on it across all brands and the weeks counted, your ad clicks and orders on it, how shoppers’ clicks split among brands, and how your brand’s searches usually convert), to sort searches into those that name your brand, those that name another brand and generic ones, and to match each search that names your brand to the listing it belongs to. Anthropic never receives shopper, order-level or account information, and none of what it receives trains any AI model.

In the app, estimated figures are labelled estimated or projected.

What is measured

These come from Amazon, as Amazon reports them:

• Advertising: spend, clicks, and the sales and orders Amazon attributes to your ads within 7 days, from Sponsored Products reports. Hourly Sponsored Products results from Amazon Marketing Stream feed Today’s Pace only; bids never use them.
• Sales: orders, sales and traffic, fees and refunds, from Seller Central.
• Search: impressions, clicks, cart adds and purchases by search term, from Brand Analytics Search Query Performance.

Your own inputs, such as each product’s landed cost, are used exactly as you enter them. Amounts are shown as reported, including negative values.

What is estimated

• Purchases still to be reported. Amazon keeps adding attributed purchases for several days after a click. For the most recent days, ProfitReveal projects the purchases still to come from how Amazon’s reporting typically fills in.
• Today’s pace: how today is likely to finish, with a range, from the hours reported so far.
• Conversion rates: how often clicks on each keyword and product target turn into orders.

Estimates can be wrong. Where an input is missing, ProfitReveal fills the gap from your own account’s data, for example estimating a product’s missing cost from the costs you supplied, or uses a starting value until your data can take over. Where neither applies, it is shown as unavailable.

How bids are set

Each bid comes from your goal and an estimated conversion rate, so that the expected cost per order stays in line with your goal. A new keyword or product target starts from its own earlier results where it has them, otherwise from a starting value. As it gathers results in the campaign ProfitReveal runs for it, those take over. Bids follow each new plan and stay within set limits.

Your bidding goals

You choose target CPA or ROAS, then set each listing’s goals. With a target CPA, ProfitReveal bids toward the cost per order you set. With a ROAS target (sales ÷ spend), it bids toward the cost per order that target allows, from your listing’s revenue per order. Each listing has five goals:

• Generic: shoppers searching for your kind of product.
• Competitor: shoppers searching for another brand.
• ASIN: shoppers viewing other products.
• Branded: shoppers already looking for you.
• Discovery: shoppers Amazon’s automatic targeting finds for your listing.

Where many shoppers would likely buy from you anyway, ProfitReveal may bid more conservatively than the goal.

Discovery

Each listing has one Discovery campaign, which uses Amazon’s automatic targeting to find new searches and products to advertise. It starts with a modest daily budget. Once it has enough orders and clicks, counting your earlier automatic campaigns, its budget no longer limits it. If it later gets very few clicks over a long stretch, or its bids can’t be worked out, it returns to the modest budget until that changes. Discovery may spend little when it can’t find traffic at your goal. Your other campaigns get budgets that don’t limit them; bids control their spending.

Which keywords and targets run

ProfitReveal decides using settled data, leaving out the newest days while Amazon is still reporting them. A search or product earns its own keyword or target when it shows a steady record of purchases for your listing, from your ads or from Search Query Performance. It keeps its place while it keeps producing orders, and it is reviewed regularly; incomplete data never removes it. Searches that name your brand stay in your Branded campaign.

Notifications

ProfitReveal lets you know when there is something for you to do: a setup step to finish, Amazon to reconnect, or a new listing or product to decide on. Notifications reach the members of your account who can act on them, in the app and by email. They never pause anything or change your goals or settings.

Changes in your Amazon account

ProfitReveal changes nothing in your Amazon account until an owner of your account reviews the plan and presses Go live. Going live pauses your existing Sponsored Products campaigns, confirms with Amazon that they are paused, and then starts ProfitReveal’s own Sponsored Products campaigns for the listings you chose. If the launch can’t finish, your previous campaigns are turned back on. Sponsored Brands and Sponsored Display campaigns are never changed.

After that, ProfitReveal runs those campaigns toward your saved goals without asking each time: it moves bids and placement adjustments, adds and stops keywords and product targets, and keeps negative keywords and negative product targets in place. Each change is checked against what Amazon reports back. Sponsored Products is then managed only through ProfitReveal: a Sponsored Products campaign created outside it is paused, and a bid changed in Amazon is set back to your plan. A campaign ProfitReveal retires is paused and stays paused.

When an owner disconnects, ProfitReveal pauses its campaigns or leaves them running for you to manage, as you choose. Your earlier campaigns stay paused.

Beta status

ProfitReveal is a free, invitation-only beta. Questions: support@profitreveal.com.